New from JennAir:
Rise and Noir Ranges
Jenn-Air has launched a new line of Luxury Ranges in Gas and Dual-Fuel. There are two distinct design “expressions” in their new lineup. Jenn-Air has named these expressions: RISE and NOIR. The distinctive new ranges are being launched with a distinctive new advertising approach, a new logo, and even a new way of spelling JennAir (they’ve removed the hyphen)! The advertising is bold and cheeky, designed to go after a new luxury customer that JennAir has dubbed the “Discerning Indulger”.
There are 10 new Rise Range models and 13 Noir Range models
My take on this new product launch is this. If you are considering a new range in the luxury category, such as Wolf, Viking, Thermador, Miele, and etc. you should definitely give Rise or Noir by JennAir a serious look.
Rise and Noir are essentially one line of luxury range products with common features, but different “looks” (styles). Rise has what we’d call the PRO appliance look with big, bold handles and knobs. Noir are pretty much the same appliances as Rise, but with a sleek, modern look. For luxury category appliances there is a lot to be said for this line. Here’s my unbiased opinion (I used to work for JennAir):
These are state of the art ranges with lots of advanced features including operating your range through your smart phone. There’s lots of power cooking here, too, with burners up to 20,000 BTU. JennAir’s chrome griddle is easy to operate, easy to clean, and looks great. NOW, you can also choose an infrared grill for indoor grilling. I love it! Indoor grilling is something that made JennAir famous. Don’t think that Rise and Noir ranges are the end of JennAir’s bold move into the luxury category. There are already some new column refrigerators on the way that we’ll be discussing soon.
It’s worth noting that JennAir already has a full line of appliances in all categories (except laundry). JennAir is famous for their cooking products and they have a complete line of cooktops and wall ovens as well as some very nice standard premium ranges that continue to be a strong part of their basic appliance lineup. And JennAir can also provide you a complete kitchen suite with high quality refrigerators and dishwashers.
For a comprehensive review of the model lineups for Rise and Noir and a competitive comparison check back here in a few days for Part 2: a detailed writeup on the new range range lineup. If you just can’t wait, call or visit the convenient Arizona Wholesale location nearest you.