Quality is like buying oats; If you want good, clean oats, you have to pay a fair price. If you want oats already run through the horse… Well, that’s a little cheaper.
We’ve written before about the perils of Black Friday appliance deals that offer appliances that just don’t measure up. Now, we’re going to cover a variety of Black Friday Fake Deals, Tricks, and Gimmicks.
In years past, the big box stores would advertise very low end appliance models that were significantly defeatured. The idea was that consumers would flock into the store to buy a $399 washer for example, only to find out that it had only one fill hose so that you had only a hot OR cold wash AND rinse – no temperature selection at all. Naturally, very few people would purchase a washing machine like this and the retailer would try to sell you an upgraded model. This is an extreme example, and it’s hard to imagine any legitimate retailer doing this today. But here are some Black Friday practices to watch out for.
Made for Black Friday Model
First, let’s discuss Black Friday appliance models. These are appliances that are actually made to be sold during a Black Friday sale. They are not part of the appliance brand’s regular lineup, and could be missing a feature or two that you’d find on a standard model. Manufacturers typically make these for a big box chain to advertise as a special for Black Friday. The retailer purchases a large quantity of the special model at a special price. It’s a legitimate sale, but that doesn’t necessarily make it a good value. Customers often say that they don’t need a lot of “fancy features”, but are aghast when they found out that their new washer lacks a cycle for delicates, and has only one wash and rinse temperature. In the end, you can only hope that the Black Friday special coincidentally matches your specific needs in a washer.
Gift Cards or Store Credit
Another trick or gimmick you may come across is the way that the retailer arrives at the end price. You may find that the $498 end price is really $648 with a $150 gift card. Now, this is a legitimate deal, but in order to get the maximum discount you actually have to spend an additional $150 at the retailer.
Free with Purchase
Some offers may require purchasing multiple appliances. For example, you buy the refrigerator and the range and you get the dishwasher free. Many high end appliance brands have package offers like this. These offers are typically long term and not tied to a holiday, though some retailers will have free with purchase offers associated with holiday sales.
Finally, there is the scarcity trap. Hurry in! Supplies are limited! We all know about the Big Screen TV’s that go on sale on Thanksgiving evening. Eager customers camp out for days ahead of time to snatch one of the ten TV’s available. Appliances don’t have the sex appeal of a new Big Screen, but scarcity on sale items can be real or manufactured. Be aware.
For the best value on major appliances, and honest treatment, call or visit one of the convenient Arizona Wholesale showrooms below.
Enjoy your Thanksgiving Holiday.